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First Responder Appreciation Program

First Responder
Appreciation Program

Ford honors First Responders commitment and service to our country. With the First Responders Discount, Police, Firefighters, EMTs and their families are eligible to receive $500 towards the purchase or lease of an eligible new Ford.

If you’re a first responder, you can receive additional savings! At The Ford Store San Leandro, we’re thankful for your service, and to show our gratitude, Ford offers a First Responder Appreciation Program. Furthermore, we’re proud to offer members of the military and their families a military bonus cash offer. These exclusive offers are good toward the purchase or lease of an eligible new Ford vehicle. You can receive up to $500 off new 2018 Ford models, including the Escape, Explorer, and F-150. These exclusive offers are for the residents of the San Leandro, CA and Bay Area, including Oakwood, CA, Hayward, CA, Berkeley, CA, Union City, CA, Alameda, CA, Fremont, CA, Newark, CA and Livermore, CA. Simply register at to learn more.

Are You Eligible?

  • Police Officer
  • Sheriff/Sheriff’s Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement Officer
    (Example: Customs, Homeland and Security, etc.)
  • Career Firefighter
  • Volunteer Firefighter
  • EMT
  • Paramedic
  • 911 Dispatcher
Want to receive $500 off a new vehicle purchase or lease? Get started by filling out the form below.

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Non-qualifying Occupations

  • Registered Nurse
  • Ski Patrol – unless you have a current EMT license
  • CERT Team Members (Community Emergency Response Team)
  • VIPS- Volunteers in Police Service
  • Search and Rescue
  • Emergency Management Volunteers